The family-owned, Morgenster estate, over the past two years, has been working and meticulously planning its next move for the future of its brand. All culminating and coming together in a complete rebrand of the iconic wine. Honouring the timeless traditions and the unwavering quality that the estate is renowned for.
Patrons of the brand will recognise the iconic symbol of the “Morgen ‘ster’” in the brand new logo redesign, which showcases the Morgenster “M” and the “Morning Star.” This rebranding represents an exciting shift into modernity, while still keeping tradition in mind.
“Our focus was to revisit our origin, allowing us to get to the true essence of our brand image and story. The new design is minimalistic and modern, allowing the exceptional quality of the wines to speak for themselves” says, Federica Bertrand, daughter of the late Giulio Bertrand (Morgensters founder), and one of the masterminds behind Morgensters rebranding.
The innovation continues throughout the farms and vineyards, where sustainability is being prioritised by the talented Yolande van Staden, head of the team and a visionary winemaker, under the mentorship of Christopher Keet.
“We strive for quality in every aspect at Morgenster Estate and we are unwaveringly committed to preserving our hidden gem in the heart of the Helderberg. From our sustainably focused farming efforts to communication, relationships, and ultimately how we manage our greatest assets – our people, and of course, our nature,” says Bertrand.
Along with the rebranding of iconic wines, Morgenster has also launched a new tribute range of The Italian Collection wines planned for founder Giulio Bertrand, in a way to honour his legacy and pioneer the vision of their founder. This range has had new life breathed into it and was the ultimate passion project for the entire team.
Acting on opportunities for growth, combined with the youthful energy of their women-led team, the estate continues to steer itself forward with its focus remaining on quality, the very core of the Morgenster brand.
