Tashas calls on all South Africans to partner against hunger and provide at least 70 000 meals to the hungry.

As part of a mission to end hunger in South Africa, tashas has partnered with SA Harvest to raise money and provide meals to hungry South Africans. From 4 September to end-October 2021, limited-edition handmade bracelets will be sold every tashas around the country with all proceeds going to SA Harvest. For every bracelet sold and donation received, tashas will match the contribution – meaning 30 meals can be provided for people in need from just one bracelet.

There are three ways to support the initiative: buy a bracelet from a tashas store, scan a QR code when visiting a tashas to make a donation, or via the SA Harvest donation portal to contribute directly.

“As a group, we feel strongly about giving back to our community and about the immense challenge that we have as a country in addressing hunger,” says founder and CEO of Tashas Group, Natasha Sideris. “It astounds me that 10 million tons of food goes to waste every year. SA Harvest has set up an extraordinary way to address the issue by rescuing surplus food from farmers, manufacturers and retailers, and delivering it to where it is needed most.”

To date, SA Harvest has delivered over six million nutritious meals be rescuing food that would otherwise have gone to waste.

Alan Browde, founder and CEO of SA Harvest, says that six million meals are just the beginning. “In South Africa, almost 20 million people go to sleep hungry every night. Unless we have the focus and the passion to continue to take action tirelessly, even when things don’t go right, we can’t solve the problem of hunger. To solve such a huge problem, we’re going to need the partnership of all South Africans.”

SA Harvest’s mission is to end hunger and strives to fill empty bellies and address a far less obvious consequence of food shortages – malnutrition. The team is focussed on making sure that they provide nourishment through vitamin and nutrient-rich ingredients and nutritionally balanced meals.

Malnutrition, if it is not addressed, becomes a recurring cycle, affecting people for generations – their quality of life and ability to reach their full potential. SA Harvest takes a systemic view and encourages collaborations between organisations, individuals, entrepreneurs, NGOs, change agents, and passionate advocates.

“Aside from hunger being an injustice against humanity, its consequences will be felt by every one of our citizens in the years to come. And if the youth is our hope for the future, then we have to think about filling bellies and nourishing bodies,” Natasha concludes.

SA Harvest’s journey in numbers: 

For further information on SA Harvest go to www.saharvest.org.

Never miss a beat! Join the SA Chef Media community on Facebook, Instagram and Twitter, or sign up for our fortnightly industry newsletter.