Registration Now Open for the SA Chef Conference & Expo 2025!

SA Chef Media is excited to announce that registration is now open for our highly anticipated second annual SA Chef Conference & Expo!

Following the overwhelming success of last year’s inaugural event in Cape Town, this year’s conference will be held in Johannesburg on 11 and 12 August at the NH Hotel in Sandton. The theme for this year is “Cultivating South Africa’s Culinary Industry Across the Value Chain”.

This groundbreaking B2B event is designed for restaurant owners, executive chefs, and stakeholders in the hospitality and tourism sectors. Our focus will be on exploring the “business of restaurants” and developing strategies to advance the culinary industry.

What to Expect

Participants can look forward to engaging discussions led by South Africa’s top restaurateurs, chefs and hospitality leaders as we tackle the unique challenges facing the industry, uncover innovative strategies to elevate our businesses and brands, and connect with like-minded professionals dedicated to excellence in hospitality.

Key Objectives of the Conference:

Address Industry Challenges: Provide actionable solutions to the pressing business challenges in the restaurant industry, including strategies for boosting profitability and growth.
Drive Innovation and Sustainability: Explore cutting-edge technology solutions, products, services, and trends that promote innovation, sustainability, and optimization within South Africa’s professional kitchens.
Elevate South Africa as a Gastronomy Tourism Destination: Develop a comprehensive and inclusive plan to enhance South Africa’s profile as a premier gastronomic destination and increase its share of the culinary tourism market.

Registration Details

Register as a Delegate for R1800 for two full days of invaluable insights, networking opportunities, and tailored learning experiences or R1200 per day. Limited seats are available, so book your spot today!

Sponsorship and Exhibition Opportunities

Join us as a Sponsor or Exhibitor and elevate your brand visibility among key food and hospitality stakeholders and decision-makers. For inquiries, contact Heidi at heidi@sachefmedia.co.za or Catherine at crowe@paragong.com.